Fifth Week of placement with Studio of Things

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So, last week I experienced my first sick day(s) and was off work until Thursday, so this week I’ll just summarise the last two weeks here at the studio.

Recently I have been collating the data from the survey sent out last night, and working out how the target market interacts when shopping for a wedding dress. After this, I compared the data  to the design ideas we are looking at in the studio, and evaluated which method of execution will be most effective.

The team helped me to understand the importance of doing market research before presuming who the target market are, and the survey proved that if I had jumped into the project without any research, I wouldn’t have had the understanding I now have. Being a man, I’d never really planned to go and buy myself a wedding dress, so the speculations I made about the journey women take was clearly never going to be 100% right.Therefore it was a really useful exercise to go through the results and be able to draw conclusions about the approach the studio should take when doing the project.

The results helped to make some key decisions for us, such as; how social media compatible should the website be, what information do customers want to know when they first visit the page, who will be visiting the page, and what is their purpose?

From the information that a simple survey produced, the website can now be adapted to maximize customer usability, and include features the target market use in their everyday lives; all because we have a better understanding of the market.

I am looking forward going into my final week with the Studio next week and seeing this project progress from planning to production.

Third week of placement with Studio of Things

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So, what have I learned this week I hear you ask? 

Well, it’s been a busy week here and I’ve learned a lot. To start with, I attended Si’s “How to shrink your briefs” session on Tuesday, and learned the most effective way to communicate between client, and members of staff.

He explained that the language we use in our briefs should be targeted at the receiving audience. For example, if you know the person you’re targeting isn’t computer literate, you should use simple terms so that you know the brief will be understood.

Another way of controlling a brief is the idea that briefs can be manipulated to be ‘boxed’ or ‘platform’ briefs. Boxed briefs means that there are specific steps that have to be taken, and is this isn’t followed then the brief isn’t met. However, you can also write ‘platform’ briefs, which means the brief has a final objective which has to be met, however the method to reach it is open for negotiation.

There are 6 steps to consider when writing a brief.

1) What’s the problem that needs addressing?
2) Who are we looking to talk with?
3) How will they respond?
4) What will they embrace and what will upset them?
5)How will we deliver it and through what means of communication?
6)Dress it up, (market research, brand guidelines, SEO, straplines). 

But wait, my learning did not stop there!!

I then spent the remainder of the week creating a market research survey, to address which approach to take towards a clients web design. The team taught me that tone is everything when it comes to surveys, and there is a science to creating a survey that will produce good, reliable results.

Therefore after some research into creating an effective survey, I set one up using Google Forms, and checked it back with the team. They reminded me that in order to get information from someone, you have to judge your audience and phrase your questions carefully.

I am looking forward to learning a lot more from the team next week and transferring the skills I am learning here, back in my course.

Wedding Dress Market Research

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Calling all women, here at Studio of Things this week I’ve been doing some research into the journey women take when buying a wedding dress.

From this research we are looking to see what the demographic is for certain products, and what the preconceived view wedding planning is.

If you could, take 1 minute out of your busy schedule to fill out the form, and be in with a chance to win a £10 Amazon voucher. 

View the form here!

“Always questioning, always improving”

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Last night I attended Simon Wilson’s “How to shrink your briefs’ session, where Simon shared his experiences he has had with poor briefs in the past and enlightened a small group of us the most effective way to produce a comprehensive business brief.

The thing I really took away from the night – despite learning the steps to writing a brief – was the idea that to improve yourself, your profession, or your understanding, you must ask questions.

This applied to me especially, being on a work placement, because in order for me to improve and be ready for the world of work when I leave University in June next year, I must ask questions.

Therefore in my last few weeks of my work placement here at Studio of Things I shall certainly be looking to improve myself, and therefore shall be asking questions.

Week Two with Studio of Things

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My Second week with Studio of Things.

So far I have learnt a lot from the team here, and have had a great insight into the reality of business outside of the classroom.

I have been mainly observing, testing and reading about the projects that the team are currently in the midst of. On top of this I have been doing some independent learning, picking up on terms the team are using and looking to get a better understanding of the alien language they speak sometimes!

It is safe to say after a week with Studio of things I have a much greater perception of a real business environment, and the elements it needs to work efficiently. The planning process of a business is a lot more intricate than I had viewed it, and the forward planning to inform clients is a necessity. Client relations play a huge role in the success of a business, and I have seen over the past week just how much work goes into updating, briefing, feeding back and generally communicating with clients. I can see how client relations and planning are at the heart of a small business, and can understand why large corporate companies dedicate whole teams to these roles.

I am looking forward to the weeks to come, and the many more things I have to learn!